JMS Archive
Sequinart: Making Sparkling TV
August 9, 2011 | No CommentsWe won the pitch primarily on the strength of our musical jingle demo. The client said on first hearing it, “it’s so annoying, it’s perfect”. But I still had to …
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The Only Way Is Essex?
| No CommentsThe weather men said fine – but what do they know? This was Frinton, it was 6am and a dozen crew stood hunched against the rain lancing past the location-catering …
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Can’t You Just Recut It For YouTube?
| No CommentsBusinesses are finally grasping the fact that online video is now one hell of a marketing opportunity. This is especially good news for startups as it’s a medium where great …
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Clocked Any Good Ads Lately?
| No CommentsI was surprised to get a blank stare from a client recently when I used the term ‘cIock number’ regarding their television commercial. It’s been a regular part of our …
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Clearcast – Why Do We Have To Go Through It?
| No CommentsWhat is Clearcast exactly? As Clearcast states on its website ‘It is broadcasters’ responsibility that all ads are compliant with the BCAP TV Advertising Standards Code and most broadcasters entrust …
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