JMS Archive
The BEST Blog EVER Written!
October 27, 2011 | No CommentsSuperlatives such as ‘best’, ‘unbeatable’, ‘number one’, ‘top’, ‘leading’, basically any word with the suffix ‘-est’, can be used to powerful effect in advertising. They have the ability to set …
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Cautionary Tips From Conference Season
October 24, 2011 | No CommentsEvery October the types of productions we work on change markedly. Christmas television and radio advertising for the late November airtime bookings ramps up considerably, in fact we are usually …
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There’s Life In The Old Songs Yet!
October 21, 2011 | No CommentsThe decision 5 years ago to increase the copyright protection of a composer’s written crotchets and semi quavers to 70 years after their death, has bedded in without much impact …
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Radio And The Creative Abyss
October 19, 2011 | 14 CommentsI can’t hold this in any longer. Radio’s creative standards have been sabotaged … by radio itself. Some time ago I was lectured by a snotty-nosed young chap about the …
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Heaven Protect Us From Advertising
October 17, 2011 | No CommentsEarlier this week I spotted an intriguing article about new proposals by the Broadcasting Authority of Ireland to restrict the television advertising of cheese towards children – to the understandable …
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