JMS Archive
Connected TV Becoming Clearer
November 30, 2011 | No CommentsGetting audiences active: We’ve all got used to a world where we seem to have unlimited power at our fingertips – yet our television remote still provides only four options, …
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Why Are Social Media Videos So Bad?
November 28, 2011 | No CommentsOn every platform of Social Media videos are being posted every second. On YouTube alone more than 24 hours of video are posted every single minute. Wow. So of course …
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The Future of TV Advertising: The Birth Of The ‘Tweetbreak’
November 23, 2011 | 1 CommentTelevision is a changing medium, and by close association so too is television advertising. Far from being left behind, the ‘humble TV ad’ is developing a whole new purpose. Dual-screening …
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When Television Campaigns Go Wrong
November 21, 2011 | No CommentsYou’re the Mayor of a seaside town looking to improve its Summer tourism trade. Having promised the locals this is a priority you dip into the tax-payers’ money to produce …
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How Much Does It Cost To Make A TV Commercial?
November 14, 2011 | No CommentsWhoa, there. Easy, easy. If you were riding a horse, we’d be patting it right about now. Making a commercial for your business is a fantastic way to gain exposure, …
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