How Much Does A Radio Commercial Cost?
January 5, 2012
By Laura Cuthbert | No Comments
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For one commercial, onto a single local FM station, licensed for a whole year’s transmission, prices can start below £200* Ask for a detailed quote – you’ll be pleasantly surprised.
WHAT DO I GET FOR MY MONEY?
A thorough fact-find. You can speak directly to one of our creative team and discuss your needs or we’ll provide you with a briefing sheet designed to elicit everything we need to know.
A dedicated Account Handler. You’ll have someone to contact who’ll keep your production on track through all its stages, right up to final delivery for transmission.
An experienced Scriptwriter. Each of our writers knows radio and advertising intimately, has the ability to devise ear-catching creative concepts and snappy dialogue, and is expert in all aspects of advertising rules and regulations. You can talk directly to our scriptwriters at any time.
A skilled Studio Producer. It takes technical ability and artistic flair to create great audio, and each of our producers excels in both, blending voice, music and sound effects to make powerful radio. Although the standard rate doesn’t allow for you to be present at a recording session, you’re welcome to discuss your requirements with a studio producer beforehand.
Professional Performers. We’ve heard of studios using work experience kids or the office cleaner to voice commercials. Not us. All JMS performers are professionals, many of whom you may recognise from radio and TV ad breaks nationally, and we choose exactly the right ones for your production.
A huge music selection. We have access to tens of thousands of music tracks and sound effects – the cost of which is included in the production fee – and our producers are experts in music selection and use. Also, we’ll complete all music licencing agreements on your behalf.
Copy Clearance. In certain instances a commercial will require clearance prior to broadcast through the Radio Advertising Copy Clearance Centre. We can advise you when this is likely, and we’ll carry out clearance on your behalf.
Delivery. JMS’ Traffic department will deliver the finished commercial(s) to the designated station(s) in good time, and will obtain written confirmation it has been received for transmission.
Value for money? We think so. After all as you can see, each commercial will pass through five key stages and have enlisted the skills of at least five experts, working on your behalf to get the very best out of your airtime. But on top of that, you’ll receive an audition copy of the script for your input before it gets anywhere near a studio, you’ll also receive samples of potential voice-artists and music tracks before we use them, and once you’ve signed-off the finished production you’ll get a year’s usage on your chosen station. It’s this total service which many of Britain’s greatest advertising agencies have cherished, year after year.
* ‘Local FM station’ excludes major metropolitan stations, regional or National stations.