Creative Radio Takes Centre Stage
Whether it’s the ever whitening hair, or the product of having spent almost 40 years in Radio, John Mountford seems to spend more and more time on his hind legs spouting the major passion of JMS – creating radio commercials that work!
Most recently JMS was the opening act at the Tindle Radio Managers’ Conference, where John shared the stage with such industry luminaries as the Chairman of the Radio Academy, John Myers; MD of Radio Player, Michael Hill; and Head of Insight at the Radio Advertising Bureau – Judith Spilsbury.
John and JMS Production Co-ordinator Laura Cuthbert together took 30 Managers and Tindle Directors through no less than 90 years of radio advertising in one hour, even playing the very first ad, from a station in New York, broadcast in 1922.
Their message, as ever, was that radio continues to be a powerful and persuasive medium when used properly. And that radio advertising is particularly effective as part of multi-platform social media campaigns – making it all the more remarkable that truly creative production remains so affordable.
From the many good wishes and compliments received, it was evident the Tindle Radio Group totally shares this belief! Next slide please!!