JMS Blog

  • Fist angrily smashing remote control through television screen

    The 24-Minute Commercial Break

    January 31, 2012 | 4 Comments

    Many people believe commercial breaks are too long, and getting longer. Trust me, they really aren’t. When I’m socialising people sometimes ask what I do all day. I reply, “I’m …

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  • What is the purpose of a storyboard?

    Why Are Storyboards Important?

    January 26, 2012 | No Comments

    If you’ve ever watched the ‘Special Features’ disc accompanying any big feature film you’ll be familiar with seeing the director animatedly guiding the production team through beautifully illustrated storyboards of …

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  • cloud_piano

    The Piano

    January 19, 2012 | No Comments

    Beethoven said of the piano “To play it without passion is inexcusable!” That’s why we rarely have to excuse our very own, very passionate pianist, Andi. We do however often …

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  • A large medical model of a human ear

    The Secrets Of A Successful Radio Commercial

    January 10, 2012 | 3 Comments

    1. A successful commercial has focus What can you do in ten seconds? What can you do in twenty seconds? What can you do in thirty seconds? Well, rather a …

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  • The cost of radio advertising

    How Much Does A Radio Commercial Cost?

    January 5, 2012 | No Comments

    For one commercial, onto a single local FM station, licensed for a whole year’s transmission, prices can start below £200* Ask for a detailed quote – you’ll be pleasantly surprised. …

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