JMS Blog
Radio Pulls Out The Stops
August 9, 2011 | No CommentsThe phone rang on Tuesday at 14.50. It was a major agency representing an international client, “We’ve just found out that a major radio station has a gap in its …
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Gimme ‘Warm’ Radio
August 8, 2011 | No CommentsI’ve always believed that with radio advertising, while we might be BROADcasting, it’s really quite NARROW – aimed at each individual listener. Radio is unique in just how close we …
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TV Advertising and Online – The Magic Combination
August 7, 2011 | No CommentsRemember when the internet was feared as a threat to television? There was a general notion that marketing directors would abandon TV overnight and plunge all their resources into online …
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Online Video Strategy – Getting It Right
August 6, 2011 | No CommentsIt’s been a profound change – and at bewildering speed. Once we speculated about the ‘digital culture’ – now digital IS the culture. And the world of marketing, born of …
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The Scriptwriter’s Lament
August 5, 2011 | No CommentsWe care deeply about producing the very highest level of creative work. But there are times when a script can be a struggle … This was written at one such …
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