JMS Blog
Can’t You Just Recut It For YouTube?
August 9, 2011 | No CommentsBusinesses are finally grasping the fact that online video is now one hell of a marketing opportunity. This is especially good news for startups as it’s a medium where great …
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Clocked Any Good Ads Lately?
| No CommentsI was surprised to get a blank stare from a client recently when I used the term ‘cIock number’ regarding their television commercial. It’s been a regular part of our …
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Clearcast – Why Do We Have To Go Through It?
| No CommentsWhat is Clearcast exactly? As Clearcast states on its website ‘It is broadcasters’ responsibility that all ads are compliant with the BCAP TV Advertising Standards Code and most broadcasters entrust …
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Avoiding Olympic Hurdles
| No CommentsWith the London Olympics fast approaching it’s inevitable that many radio advertisers would like to create campaigns and promotions that tie in with the games. However, as with the World …
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Chucking Chairs At The Wall
| No CommentsWhilst waiting for yet another computer update to install, I found myself reflecting nostalgically on the days before ISDN and voice artists becoming ‘glued’ to their home studios. ‘Circuit’ voices …
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