Wendy Wu Tours – National China Tourism Campaign

Top London agency Conrad Advertising is a Travel & Leisure specialist for whom we have supplied radio commercial productions for many years. So it was a delight recently to produce our first TV commercial for them.

Their client Wendy Wu is the UK’s leading China holiday specialist tour operator, but as this was their first foray into TV advertising, budgets could not be extravagant. However they owned some fantastic footage, and were going on several TV channels including G.O.L.D. and More4, so we all wanted this to be an outstanding launch production.

Conrad had allowed ample time for production and the script sailed through Clearcast approval with only one or two tweaks, so we had more than enough time to experiment with a range of visuals. Several creative options had been put forward, but it was decided that we’d open the commercial (literally) by going through the doors of the Forbidden City. After some discussion of how attractive stills would look for this section, we proposed re-creating the door in 3D to give the opening sequence real impact.

Which it did. Soaring through that door into such glorious footage takes the viewer on a journey – on a budget – rather like Wendy Wu herself! The thirty-second commercial began airing nationally from mid-September 2011.