Tutorials
The Secrets Of A Successful Radio Commercial
January 10, 2012 | 3 Comments1. A successful commercial has focus What can you do in ten seconds? What can you do in twenty seconds? What can you do in thirty seconds? Well, rather a …
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How To Win Awards
December 19, 2011 | No CommentsI have just completed a spell as a judge on a broadcasting awards panel, where I was privileged to sit alongside expert practitioners and luminaries. We didn’t always agree, as you’d …
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Short And Skimpy Briefs
December 2, 2011 | No CommentsWell yes, a gorgeous pair with satin ribbon trimming may well be on you wish list for Christmas, but I most certainly do not look forward to the briefest of …
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Cautionary Tips From Conference Season
October 24, 2011 | No CommentsEvery October the types of productions we work on change markedly. Christmas television and radio advertising for the late November airtime bookings ramps up considerably, in fact we are usually …
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There’s Life In The Old Songs Yet!
October 21, 2011 | No CommentsThe decision 5 years ago to increase the copyright protection of a composer’s written crotchets and semi quavers to 70 years after their death, has bedded in without much impact …
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