- Consider the supplier ignorant. Think about why you are consulting a video production company, what problem do they need to solve for you? What is your end goal, your motivation, what does your video need to achieve? Keep that in mind when issuing information. Don’t forget, the production company likely knows nothing about your corporate strategy at this stage, offer pertinent information accordingly.
- Highlight your requirements and – if your video production needs to market a product or service – your USPs. We all like to feel that our business is somewhat unique but – unless you can honestly say you have not one single competitor – you may be one of a thousand offering what you do. However, if you’ve done your homework there’s undoubtedly a strength and uniqueness to your corporate offering that you take great pride in. Those strengths are your Unique Selling Points (USPs) and you need to shout these to the world! Are you the biggest? Do you offer a guarantee? Ask yourself ‘why should a customer use me over a competitor?’ and answer it in the production brief.
- Choose one Call to Action. The most suitable Call to Action (CTA) will vary by medium. We can confidently recommend sticking to just one call to action, two at most. Your website and an easy to recall phone number are all that are needed. Don’t shoehorn in superfluous mentions of social media profiles, opening hours, local landmarks, the size of your car park and the like. Unnecessary details detract from the core purpose of your video – get the potential customer interested, then give them a clear and definitive way of taking action!
- Include other RELEVANT information the video production company may benefit from knowing. No one wants to drown in pages of information, but it’s better to have far more information than just a couple of lines. This could be links to your website, copies of your press advertising, corporate branding guidelines, even example videos from other advertisers you admire (or even dislike) to help guide our creatives in coming up with suitable ideas for your video.
Nothing Communicates More Clearly.
We create engaging corporate videos for businesses in Norfolk, across the wider UK and even the USA. Today almost everything we produce is exclusively for use online as part of video marketing – a far cry from the yawn-o-thon ‘corporate’ videos of the past. We craft moving pictures and sound to achieve your objectives.
A video production should be the centrepiece of your site, and visitors will use it to form an opinion of your business. You don’t want it to look amateur, cheap, or a hurried afterthought. Anglian Home Improvements, Lotus Cars, AT&T, Cisco Capital and the NHS have counted on us to produce corporate videos that convey total professionalism.
There are many other video production companies. What sets us apart? Everything we do is about your business and your objectives. We don’t produce arty, ineffective videos to flatter our creative egos. We produce strategically important video content that you’ll count as a valuable business investment.
You will get all the experience of an established creative video team, working in a business with more than thirty years of corporate video productions behind it. We completed our first video in 1983. You’ll get to enjoy working with an enthusiastic video production team who also create television commercials on a daily basis.
Our video clients have been returning for years, some for decades. We have built massive production archives, becoming their sole media creation partner. Video isn’t a one-hit-wonder, it’s an ongoing marketing strategy. We want to develop a video production strategy with you as a long-term relationship to develop your business.
You’re now convinced we are the right video production company for your brand. Wise choice! No matter what stage you’re at with ideas for your video we can start gathering a production brief from you. Let’s get our ideas together! Fill the form at the bottom of the page, or give us a call on 01603 811855.