Great Yarmouth re-brand

JMS worked with the Great Yarmouth Tourism Authority recently on a cross-media campaign launching the massively-revamped holiday venue to new audiences under the theme "Great views, Great Fun, Great Surprises, Great Yarmouth".

The aim of the campaign was to introduce Yarmouth to people who might never have visited before, and, with the economy attracting more people to a 'staycation', to remind us all how much fun can be had at a UK resort. Above all, the campaign highlighted the changes and improvements that had been implemented in Great Yarmouth.

JMS worked quickly to pack as many of Yarmouth's greatest attractions into the scheduled 2 day shoot, and subsequently produced not only the TV commercial but a web-enabled version, a radio commercial, and we're currently designing web banners around the theme.

The TV commercial premiered between Emmerdale and Coronation Street, and the campaign also received coverage in the Eastern Daily Press and on BBC East.

Published by JMS on Monday, Jul 7 2008.