JMS green screen is in fashion

Within hours of the final coat of paint drying on our new green infinity cove, production began on the latest TV offering from creative hot-house The Works for retail mecca Chapelfield.

The campaign concept was ‘Fashion for all’. The storyboard called for intercuts of dancers of varying ages in a variety of this season’s fashions dancing against a moving background of the letters 'Fashion' taken from the strapline.

It’s currently airing in a heavyweight campaign - See the finished ad on our ‘TV’ page.

Published by JMS on Thursday, Oct 2 2008.