Video on-line expansion

One our largest video and TV clients, Anglian Home Improvements, recently took its first steps into video on-line. 

From many hours of pre-recorded Anglian programming in the JMS archive, we edited short, punchy extracts, then coded them, built flash players and now supply the finished programmes via 5 different streams to Anglian’s site.

Considerable expertise has been applied to in-page placement and a continuous review of effectiveness by web specialists Teleologic and Latitude, and their data, when combined with the streaming stats supplied by JMS, has enabled Anglian marketers to build up an hour by hour analysis of site effectiveness.

The sheer scale of the Anglian operation has been of huge value to all concerned. With tens of thousands of unique visits each month, the statistics have a critical mass that makes the analytics both invaluable and exciting.

The result? At the start of November JMS was asked to supply a further Flash Multi-player for the site, to simplify navigation and satisfy the truly huge demand for video. And right now more programmes are on the way.

Published by JMS on Monday, Nov 10 2008.