News
- As easy as AT and T - 31st October 2009
- Here we grow again - 13th July 2010
- Rough Guides hits the road - again. - 1st July 2010
- A Place In The Sun - 1st July 2010
- JMS makes history - 17th June 2010
- A visit from John Hurt! - 27th May 2010
- JMS on Safari - 17th May 2010
- A Sign Of Success! - 17th May 2010
- When The Going Gets Rough! - 22nd April 2010
- Online On Time! - 16th April 2010
- Victory For Team JMS! - 12th April 2010
- Not Just Video Online - 22nd March 2010
- Video Team Whos Hugh - 4th March 2010
- 15 Days Work In Two Minutes! - 4th March 2010
- The Forecast Is Good! - 4th March 2010
- A Knight At The Opera! - 1st February 2010
- Snow Job Too Small - 18th January 2010
- A Visual Increase! - 18th January 2010
- Words For You...Martin Shaw for us! - 4th January 2010
- England’s Streaming - 26th November 2009
- Super Shiny TV Ad - 26th November 2009
- Meet the Imagination Department! - 26th November 2009
- JMS Drives Public to Great Yarmouth - 26th November 2009
- Engineers Give JMS the Green Light - 31st October 2009
- Essex Feeling the Heat - 31st October 2009
- Dubbing Suite Completed - 31st October 2009
- Titan 2 - 20th September 2009
- Hitting the Perfect Note - 20th September 2009
- More work - Less stress - 20th September 2009
- Music in the wild - 6th August 2009
- Even Calmer Kharma - 6th August 2009
- NHS training drama - 6th August 2009
- High Drama on ITV3 - 6th August 2009
- A history to rival Sainburys - 30th June 2009
- The Midlands gets electrical storm - 30th June 2009
- Awards Hat-trick for JMS - 29th June 2009
- Essex firefighters inspire children - 12th May 2009
- Mellowing-out with Lionel Richie - 27th April 2009
- The stars are out in Norwich ! - 27th April 2009
- JMS Hosts Training Scheme - 26th April 2009
- Elton and Tina rock JMS - 19th March 2009
- Rory Underwood - 9th January 2009
- Downhill all the way - 9th January 2009
- DVD - the new PowerPoint - 26th January 2009
- Language no barrrier to safer driving - 26th January 2008
- White-knuckle Sponsorship - 5th December 2008
- Hi-tech Hi-achievers - 3rd December 2008
- Video on-line expansion - 3rd December 2008
- Magic in JMS kitchen - 10th November 2008
- The Looking-glass world of Stephen Fry - 10th October 2008
Essex Feeling the Heat
31st October 2009
Heat.
You can't see it.
You can't hear it.
You can't touch it.
You can't taste it.
So how do you illustrate it in a TV commercial?
Simple, you get JMS on the case. At the request of Anglian, our task was to capture evidence of heat loss from the home of an Essex householder.
For this JMS used a thermal imaging camera. The walls showed cool green whilst the windows glowed vivid red. Anglian then installed completely new windows and the experiment was repeated. The windows now showed as a cool green.
On seeing these images, Anglian Marketing Director Martin Troughton knew this HAD to form part of a TV advertising campaign. As he said, "it's never been so obvious that with inefficient windows people are paying to heat the street!" And so the Anglian national 'scrappage' scheme was born.
To make sure the claims were 100% accurate for TV, an independent invigilator, David McKenna of Build Check Ltd, supervised the data-capture.
The campaign has been a massive success, and its exposure has recently been extended well into 2010.
