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Hi-tech Hi-achievers

3rd December 2008

It’s unusual for an electrical retailer to take-out a half-page newspaper ad to thank its customers. But that’s exactly what Bennetts did at the start of November, because its annual Hi-tech Show has quite simply broken all records this year, with over 15,000 visitors to the three-day event.

bennetts_ship.jpg

JMS created the TV commercials, and our 3D ‘Star-ship’ images of the story became the centre-piece of all other poster, flyer and online marketing activity for the show.

In addition this year, we streamed the commercial onto a Hi-tech show microsite specially created for Bennetts by Magic Online.

JMS recorded the event throughout its hectic three-day build schedule, and edited a full ‘making-of’ package for the traditional after-event charity fund-raising party and exhibitor awards. Shown on giant plasma screens, naturally!