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the JMS Group

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High Drama on ITV3

30th June 2009

ITV 3 Primetime Drama throughout July will be sponsored by Anglian Home Improvements, using idents and break bumpers conceived and produced by JMS. The overall concept links the idea of ITV3 Drama with the ‘dramatic’ Improvements Anglian makes to a home, by purporting to show ‘behind the scenes’ footage of the making of a movie about an Anglian installation. Casting, location-finding, shoot and post-production all had to be achieved in days as the decision to sponsor was taken very close to the transmission deadline. And as Anglian was keen to avoid audience burn-out on such a high-frequency campaign, we were asked to produce 10 different executions. Drama indeed!

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