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Language no barrrier to safer driving

5th December 2008

It’s a JMS Autumn tradition to provide radio stations across the UK with a series of scripts, free of charge, featuring Christmas drink-drive messages. Sales Executives then seek seasonal sponsorship from their clients, and we build the sponsor’s name into the finished production.

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When that time comes we’re always surprised by the variety of sponsors from Sunderland to Swansea making their contribution to a safer season. Lots of taxi firms, naturally, some police forces, restaurants, a garage or two – but an off-licence?!! Anyway, a new surprise awaited us this year from our colleagues at Radio Carmarthenshire.

Last Christmas their Local Authority sponsored two JMS drink-drive commercials, and they were so impressed with the reaction that they have not only re-licensed them for use again this Christmas, they’ve commissioned us to create a new production in Welsh!

Carmarthenshire, we raise our glasses to you – responsibly, of course!!