
Sequin Art is an imaginative children’s hobby which provides the essential ingredients to create sparkly, magical pictures from scratch, one sequin at a time.
For this year's satellite TV campaign, the concepts we submitted to the agency, Media Managers, were set in either a child’s bedroom or a kitchen or a conservatory. But after a couple of weeks, our location research still hadn’t turned up quite what we wanted.
Ok, we said, we’ll build a room-set in our studio instead. But that also faltered, as everybody seemed to have a different idea about the design.
Eventually one of our team went to make a cuppa. “Hey!” came the voice from the staff kitchen, “why don’t we do the show right here!”And so it came to pass that the crew, clients and performers spent a day shoe-horned into our kitchen, leaving our staff cheerfully brewing-up and munching their sarnies in a hastily-converted office next door. We’re a flexible bunch at JMS!
The commercial also features music composed and recorded in-house and is currently airing on CITV, Nickelodeon, Pop Girl and Trouble in the run-up to Christmas.