
All too often, the importance of audio is overlooked in the rush to put moving pictures on-line.
Not so with global agency McCann Erickson who recently commissioned JMS to record a voice track. The intention was to help promote the all-new Vauxhall Movano being launched in 2010.
A suitable voiceover was cast, recorded and will be used to accompany the agency's CGI on the Movano website - highlighting all the important features of this exciting new commercial vehicle.
You can hear the finished version for yourself at http://www.newmovano.com/
Just like the van, JMS is very versatile.