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Snow Job Too Small

18th January 2010
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Snow. Ice. A distinct lack of salt.

As you may have noticed, the country has been gripped in a frozen, wintery vice of late. Cars and trains have ground to a halt, people have been trapped in their homes - and for many, hot summer days characterised by tee shirt suntans and soundtracked by the Beach Boys seem like a very long way away.

Which is why, here at JMS, we've been doing our bit to counteract the general glum-ness of this chilly season.

We were approached by the radio stations to create last-minute special 'bad weather packages'. It means businesses can offer their services to those in need (or need to get away, in the case of travel agents!) during this particularly cold snap - and once again proves how quickly a radio commercial can be created to capitalise on a current event.

So far, clients getting onboard this forward-thinking, fast-moving advertising sledge include travel agents promoting holidays to warmer climates, department stores stocking essential winter clothing and car mechanics offering winter car checks.

It just goes to show: Here at JMS, there really is snow job too small.