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the JMS Group

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White-knuckle Sponsorship

3rd December 2008

Four times a day Sky News 'Snow Report' is sponsored by DirectSki.com (the best place on-line to book YOUR next ski-vacation) with sponsorship bumpers either side of each report commissioned from JMS.

Devising the concepts and storyboards had to be pretty rapid as JMS was engaged just before the air-time booking came right up against its deadline.

Fortunately our senior editor is a snow-boarding fanatic, so no problem - he shares the client’s central belief that Winter is best spent on snow!

directski 2.jpg

We're changing the strap-lines monthly, to keep this high-frequency, six-month sponsorship fresh. And the final word from Direct Ski? 'I think we've got a lovely finished piece here and I know we've all been impressed with the quality of your work and the speed of delivery!' From now on it’s downhill all the way, then….!