Ravens Ait Island ‘Unique’
‘Unique’ is a word that is regularly bandied about in advertising, often to the point of losing all meaning. So how do you advertise a client that’s main USP is their uniqueness? We chose a factual approach. By listing the client’s main competitors in categories, we highlighted their abundance in the marketplace, the point being that ‘there’s only one Raven’s Ait’.
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