TV Sponsorship
If the challenge of a TV commercial is to pack a persuasive message into 30 seconds - the genius of a sponsorship trailer is to make that message memorable in just 10 seconds … or less! There are other challenges too:
To create enough variety to avoid boring the audience (these messages are seen a lot). To complement, but not copy, the programme being sponsored. To avoid 'sales' messages or overt product placement and ultimately to inform, educate and entertain....
...sometimes in 6 seconds.
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Interested? Learn more about our clients
Sequinart: Making Sparkling TV
We won the pitch primarily on the strength of our musical jingle demo. The client said on first hearing it, “it’s so annoying, it’s perfect”. But I still had to …
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The Only Way Is Essex?
The weather men said fine – but what do they know? This was Frinton, it was 6am and a dozen crew stood hunched against the rain lancing past the location-catering …
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