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Where Do All the Old Ads Go?

JMS Group | Archive Independent Local Radio Jingles from JMS Group on Vimeo. Most people can hum a jingle they heard twenty… thirty… forty years ago. Some advertising campaigns had such potency they were able to persist as part of the national consciousness for...

How to Start a Successful Small Business Podcast

Small business podcast recording session in progress. Image credit: Pexels I’m bored of podcasts. Anyone else? Every business seems to have a podcast right now; and lockdowns around the globe prompted countless individuals to create millions more hours of pointless...
How Much Does It Cost To Advertise On TV?

How Much Does It Cost To Advertise On TV?

During 2020 we all had a pretty good excuse to sit at home and watch even more TV than usual. Research by Thinkbox indicates that viewing of live and broadcaster video on demand (BVOD) was 5% higher than 2019, an extra ten minutes of viewing per person. In 2020 the...