01603 811855 info@jms-group.com

A Commercial Production Company That Really Knows AdSmart from Sky

We’ll Create Your Campaign for Adsmart from Sky

MAKING DRTV SINCE 1983

JMS has been producing TV commercials for 40 years! We produce clear Direct Response TV campaigns that will deliver a solid ROI for your business.

THE TOTAL PROCESS

We manage the entire TV commercial production process from concept to production, clearance, media planning, and delivery to broadcasters.

SKY PRODUCTION PARTNER

We’re recommended by Sky Media. We’re experts in producing targeted strategic TV advertising for AdSmart from Sky and One Campaign VOD advertising.

CREATIVE CONCEPTS

Effective TV commercials are produced from solid creative concepts. We develop clear creative approaches that motivate purchase decisions.

EASY TO WORK WITH

We don’t have layers of account managers or freelance creatives. You will talk directly with the producers and the crew making your commercial.

ADDED VALUE

We can produce additional valuable advertising collateral from your TV commercial: Social media posts, cinema ads, or foreign language campaigns.

CLEARCAST CLEARANCE

We will manage the entire Clearcast clearance procedure for you. We’ll make sure your AdSmart campaign clears all the clearance hurdles with ease.

WHEREVER YOU’RE AT

It’s always the right time to contact us! Whether you’re a new-to-TV brand, or have a stockpile of images or footage you’d like to put to use – we’ll be happy to advise.

YOUR GOALS ARE PRIORITY

Our production team never prioritise artistic indulgence over your strategic goals. Motivating your target audience to take action is always our top priority.

Our Recent Effective AdSmart Campaigns

Foodhub

Foodhub’s saucy commercial used not-so-subtle innuendo and cringeworthy visuals to achieve stand-out brand impact (and social media response) with a relatively modest campaign budget.

Bullards Spirits

Bullards achieved an impressive 300% uplift in sales of its Coastal Gin when they ran an AdSmart campaign that we produced from their existing promotional video footage.

Fine Watch Club
Fine Watch Club needed a commercial to position them as an aspirational brand… without breaking the bank. We set out to produce a TV campaign with style that extended beyond its budget!
Start Rescue

Stop-frame animation is within your reach! Start Rescue wanted a warm ‘family feel’ campaign that presented them as an established brand. Filmed at our Norwich studio over the course of 3 days.

Cambridgeshire Fostering Service

We produce many TV commercials for fostering and adoption services in the UK. Sky refer local authority marketing teams to us for off-the-shelf and bespoke AdSmart campaign production.

Wilson Browne Solicitors

Wilson The Bear continues to be the adorable mascot of the ongoing successful hand-drawn animated TV campaigns we produce for Wilson Browne Solicitors.

Gnaw Chocolate

Vegan food advertising campaign produced for Gnaw Vegan Chocolate and AdSmart from Sky. One of several recent television commercials we’ve produced for emerging vegan food brands.

Click Competitions

Click needed an energetic rapid-fire commercial to advertise their competitions website. Shot in a single day at a local racing track – and fronted by the client – the ad was both effective and inexpensive.

Tufferman Storalex

AdSmart campaign shot at the client’s warehouse, for less than £5,000. Website traffic uplift during the campaign surpassed that of all marketing activity during the preceding 12 months.

Why Are TV Ads So Effective?

The Power of Television Advertising

H&T Pawnbrokers is one of several financial services clients we've brought to TV for the first time. H&T's commercial was designed for longevity. The campaign has been running successfully on AdSmart from Sky for several years. With just a few adjustments to the voiceover and call to action graphics, the ad has supported several new store openings across the country.

H&T Pawnbrokers

Robbie Fowle | Head of Marketing 

"We had always wondered whether TV advertising actually works, so to satisfy our curiosity we attended a Sky Adsmart Event hosted by JMS Group. JMS turned out to be the perfect partner for us. As a new business who had limited budgets, JMS created a great advert for us that did not cost a fortune, and we were quickly live on TV. JMS have been very supportive, professional, and are easy to do business with. If you are curious about TV advertising I would recommend you speak to them. In our experience TV does not cost tens of thousands, can be very targeted, and really does drive customer acquisition."

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Campaign School Report 2024

We're 82nd in UK's Top 100 Creative Agencies

We're 16th in UK's Top 30 Regional Agencies

Drop the AdSmart Production Team a Message


    Why We’re the Right Team to Work With

    Experience Counts

    We’ve accumulated a wealth of knowledge during forty years of production, for thousands of clients, in almost every conceivable business sector! The majority of our team have been working together for more than ten years, and several for more than twenty years. We’ve been in the game long enough to anticipate problems before they happen. Put simply: Our team really knows their stuff.

    The Right Priorities

    We produce broadcast advertising campaigns to a high degree of creativity and professionalism. We make even the smallest of brands appear to be the dominant player in their market. But, we never pitch a concept or produce a commercial that prioritises an artistic vision above potential sales impact. In short: You'll be working with commercially-minded businesspeople, not artistic divas.

    We're In The Know

    We've got a substantial book of contacts in ad agencies, media agencies, and broadcasters. We're a Sky Media Production Partner, and work with Clearcast daily. While others might focus their attention purely on the creative aspects of production, we possess a rounded knowledge of effective advertising. We also publish useful guides and articles for first-time advertisers.

    Surely, no website could be complete without the obligatory client logos? So, here are just a few of the many great brands we've worked with.

    Foodhub logo
    Mission Group Logo