Anglian Water Support World Oceans Day with Video from JMS
Anglian Water Commission JMS Group to Create Animated Video to Raise Awareness of Beach and Bathing Water Pollution in East Anglia
As the Summer beach-holiday season approached, Anglian Water were keen to raise awareness of the causes of beach and bathing water pollution in East Anglia – and illustrate some of the simple solutions which can be undertaken by the public to improve the quality of coastal bathing water. Anglian Water’s drive to improve the quality of sea water along the East coast was planned to coincide with other global events around World Oceans Day.
Anglian Water wanted to create animated video for use across their social media channels. The animation needed to be fun and engaging to encourage people to share the tips on their own social accounts.
JMS Group developed a theme song and sea creature characters to show how the public’s actions directly affect the nearby sea and its creatures. Anglian Water loved our suggestion of having seal’s birthday party and a crab’s first date ruined, and understood the vision we had for the video.
It was a real pleasure for our team to work on. The animation was designed and produced by our Senior Motion Graphics Designer Hugh South, and the song lyrics developed and produced by our creative team.
Anglian Water launched the video on June 8th to celebrate World Oceans Day. At the time of writing the video has received more than 130,000 views on YouTube.