JMS Produce TrustATrader Sponsorship for ITV1’s Bigheads
Just five days before ITV’s Bigheads went on air TrustATrader.com commissioned JMS Group to produce a sponsorship package.
The first episode of ITV’s slapstick entertainment series Bigheads – hosted by comedian Jason Manford – went on air without a programme sponsor. JMS Group’s client TrustATrader.com has enjoyed continued success with television sponsorship – and already had a relationship with ITV following their 2-year run sponsoring ITV Anglia Weather. Moving fast, TrustATrader signed-up to sponsor the remaining five episodes of the series. We had just 24 hours to pitch our ideas to TrustATrader and – with immediate approval from the client – we had just four days to produce the bumper package.
We would usually work several weeks back from a transmission date – so this was a very rapid turnaround! Within just four days we managed to cast, build a set, edit, clear, and deliver the package to ITV. ‘The Trader Olympics’ is made up of a series of eight short and colourful bumpers showing tradesmen competing with each other for the title of champion trader. The energetic action and competitive slant complements the zaniness of Bigheads.