01603 811855 info@jms-group.com

How to Start a Successful Small Business Podcast

Small business podcast recording session in progress. Image credit: Pexels I’m bored of podcasts. Anyone else? Every business seems to have a podcast right now; and lockdowns around the globe prompted countless individuals to create millions more hours of pointless...
How Much Does It Cost To Advertise On TV?

How Much Does It Cost To Advertise On TV?

During 2020 we all had a pretty good excuse to sit at home and watch even more TV than usual. Research by Thinkbox indicates that viewing of live and broadcaster video on demand (BVOD) was 5% higher than 2019, an extra ten minutes of viewing per person. In 2020 the...
How to Create High Retention Videos for YouTube

How to Create High Retention Videos for YouTube

Somehow your video climbed from the swamp of invisibility to being visible-enough to get some clicks (check out our other article, 8 Rules to Get the Ultimate SEO Benefits of Video Marketing) but your viewers just aren’t sticking with it. You’ve got low...
Motion Design vs Live-Action: The Showdown!

Motion Design vs Live-Action: The Showdown!

Illustration designed by pch.vector, Freepik Graphics vs Live-Action One of the questions we are often asked by clients at the briefing stage of their TV campaign is “Do you think a filmed advert, or one made with graphics is going to work best?” First,...