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How Does TV Advertising Work?

How Does TV Advertising Work?

During 2020—despite widespread economic turmoil—1,243 UK businesses saw the advantages of TV advertising and went on air for the first time. But why would so many advertisers choose to add an additional untested advertising channel to their marketing spend during such...
How Much Does It Cost To Advertise On TV?

How Much Does It Cost To Advertise On TV?

During 2020 we all had a pretty good excuse to sit at home and watch even more TV than usual. Research by Thinkbox indicates that viewing of live and broadcaster video on demand (BVOD) was 5% higher than 2019, an extra ten minutes of viewing per person. In 2020 the...