Crisp ‘n Dry – Christmas TV Campaign with Jane Horrocks
Jane Horrocks Brings Roasties to the Table in First Crisp ‘n Dry Christmas TV Campaign For Seven Years
Crisp ‘n’ Dry, the UK’s leading cooking oil brand is returning to TV and radio after an absence of several years – just in time for Christmas! Led by advertising agency bigdog, Crisp ‘n Dry’s new Christmas TV campaign features some rather tasty looking roast potatoes and the warming celebrity voice of Jane Horrocks.
We filmed the commercial at our Norwich film studio using the RED Dragon camera – the same camera that has been used on certain M&S commercials. The Dragon allowed us to achieve the required 120fps slow-motion high-quality close-up shots of the potatoes. We had a skilled food stylist on-set all day – not only to cook the dishes – but to skilfully arrange and ‘beautify’ only the potatoes that had the perfect ‘crunch’ – positioning every crumb with tweezers, and a pipette to spot oil in just the right places.
You may have already heard the Crisp ‘n Dry radio commercial – also voiced by Jane Horrocks – which has been airing nationally on Heart stations. The TV advert (created in both festive and non-festive variations) is set to debut on ITV during Good Morning Britain. The campaign will air throughout December.
So, we know what our roasties will be cooked with on Christmas Day. Yummy!