Crisp ‘n Dry – Christmas TV Campaign with Jane Horrocks

By 9th December 2015News
Crisp 'n Dry - Christmas TV Commercial

Jane Horrocks Brings Roasties to the Christmas Table


Crisp ‘n’ Dry, the UK’s leading cooking oil brand is returning to TV and radio after an absence of several years – just in time for Christmas! Led by advertising agency bigdog, Crisp ‘n Dry’s new advertising campaign features some rather tasty looking roast potatoes and the warming celebrity voice of Jane Horrocks.

We filmed the commercial using the RED Dragon camera (the same camera that has been used on certain M&S commercials) to achieve the required 120fps slow-motion high-quality close-up shots of the potatoes. We had a skilled food stylist on-set all day – not only to cook the dishes – but to skilfully arrange and ‘beautify’ only the potatoes that had the perfect ‘crunch’ – positioning every crumb with tweezers, and a pipette to spot oil in just the right places.

You may have already heard the Crisp ‘n Dry radio commercial which has been airing nationally on Heart stations. The TV advert (created in both festive and non-festive variations) is set to debut on ITV during Good Morning Britain. The campaign will air throughout December.

So, we know what our roasties will be cooked with on Christmas Day. Yummy!

Gallery - Shooting The Crisp 'n Dry Commercial

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