01603 811855 info@jms-group.com

JMS Group is a Direct Response TV Advertising Company that makes getting on TV straightforward!

We’re The DRTV Production Team You Need To Talk To.


JMS Group has been producing Direct Response TV commercials for more than 40 years. We know how successful DRTV campaigns function, and strive to deliver maximum return on your investment.


We manage the entire DRTV production process from concept to production, post-production, clearance, licensing, media, and delivery using our straightforward 8 Step TV Commercial Production Process.


Some producers flounder with Clearcast Clearance. We’ve got thousands of ads to air with in-depth understanding of the compliance surrounding special offer, price-led, and sale period advertising.


Our production team want every client to reap the benefits of DRTV. We prioritise campaign effectiveness at all stages of production. We measure our success by the ROI for your business.


JMS Group doesn’t have layers of account managers or freelancers. At all times you talk directly with the commercially-minded creatives and production team making your commercial.


It’s always the right time to contact us! Whether you’re new to DRTV, or have a stockpile of footage or existing creative you’d like to put to use, we’re happy to jump in at any stage.

Our Recent Top Performing DRTV Campaigns.

Whatever! Pan

JMS Group worked with DRTV agency Lavery Rowe to produce this commercial for Jean Patrique’s ‘Whatever! Pan’. A phenomenally successful TV advert that moved a lot of product!

Bullards achieved an impressive 300% uplift in sales of its Coastal Gin when they ran an AdSmart campaign that we produced from their existing promotional video footage.

Fine Watch Club needed a commercial to grow their business without breaking the bank. Their DRTV campaign was so successful its run was extended, airing for well over 12 months.

Garolla Garage Doors

“Hello! Garolla?” It’s cheesy, but it works a charm with the target audience! Designed to echo the client’s press ads, this commercial repeatedly airs in English, Scottish, and Irish variants.

Giordano Wines

Giordano Wines needed to advertise a package food and wine deal with a limited-time offer. We shot and produced an attractive and compelling commercial within a tight production schedule.

Chums Fashion Catalogue

Attractively shot, with a simple price-led offer, clear messaging, a solid call to action, and a media plan to reach a mature audience. It’s no wonder Chums are heavy users of DRTV!

Click Competitions

Click needed an energetic rapid-fire commercial to advertise their competitions website. Shot in a single day at a local racing track – and fronted by the client – the ad was both effective and inexpensive.

Tufferman Storalex

Wildly effective DRTV commercial shot at the client’s warehouse for less than £5,000. The resulting website traffic uplift surpassed that from all marketing activity during the previous year.

Help To Buy Scheme

Help To Buy required DRTV production to drive lead generation via QR code. Shot in a single day – for a modest budget – the daytime TV campaign was so effective it ran for more than 2 years!

Ask us to take your business through the 8 Steps of DRTV production, and we could get your brand on television with a direct response campaign within 4 weeks.

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Campaign School Report 2024

We're 82nd in UK's Top 100 Creative Agencies

We're 16th in UK's Top 30 Regional Agencies

Why Are TV Ads So Effective?

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    Direct Response TV Commercials | FAQs

    What is DRTV?

    Direct Response Television advertising. Direct Response TV commercials do not set out to build brands or shape public perception; their main goal is to motivate viewers to take immediate action by calling a number or visiting a website to make an enquiry or purchase there and then. Price-points, limited time offers, ‘special’ TV-only offers, and a singular direct call to action are all features of DRTV advertising.

    Does DRTV work?

    Hell yeah! We’ve produced countless successful DRTV campaigns (and have been doing so for more than forty years!) A recent, yet inexpensive, daytime TV advert for an item of cast-iron cookware drove sales of more than 40,000 units during the campaign’s run. Television advertising is powerful stuff!

    What are the benefits of DRTV?

    Television remains the most trusted form of advertising. TV advertising still feels like an ‘exclusive club’, and viewers attach a level of legitimacy to brands that advertise on television. If you’re a business reaching out to cold contacts, TV quickly builds trust like no other medium and is one of the most powerful lead generation tools available.

    Is there a difference between a DRTV advert and an infomercial?

    They’re closely related, and often stylistically similar. A DRTV advert is typically 20, 30, or 40 seconds in duration – and we’ve seen considerable success from even 10 second activation ads.

    An infomercial is also produced with the objective of driving ‘direct response’ – immediate enquiry or purchase – but does so over the course of several minutes. Infomercials are less common in the UK than other countries, and do not form part of regular commercial breaks. If long-form advertising will form part of your campaign, we can manage your infomercial production at the same time as we make your commercial.

    How much does a DRTV campaign cost?

    DRTV production costs are modest relative to branding campaigns. Direct Response ads lean toward quickly building rapport, conveying the benefits of a ‘too good to miss’ opportunity, and motivating the viewer to act with urgency.

    With a DRTV advert, professional production techniques will make the product look great. Powerful copywriting, bold graphics, and a strong voiceover will ensure the offer is highly compelling – but there is a point of diminishing returns where feature film production values would not serve to make a DRTV campaign any more effective.

    There are a great number of variables in the creation of a TV commercial, but our DRTV production costs are often around £5,000 to £25,000 for a 30-second commercial. Using client-supplied footage and images we have created basic DRTV commercials from as little as £2,500.

    An infomercial is also produced with the objective of driving ‘direct response’ – immediate enquiry or purchase – but does so over the course of several minutes. Infomercials are less common in the UK than other countries, and do not form part of regular commercial breaks. If long-form advertising will form part of your campaign, we can manage your infomercial production at the same time as we make your commercial.

    How much does it cost to air a DRTV ad?

    DRTV media buying is a precise science, and it now draws on a vast pool of nuanced consumer data sets. A precisely targeted AdSmart test campaign can start from as little as £3,000; but many of our clients have increased both the budget and duration of their TV campaign during its run; finding an investment sweet spot that provides a great ROI. Fine Watch Club had planned to go on air for just a few weeks – but more than a year after the campaign began, they’re still on air and receiving calls daily from potential customers.

    Why We’re the Right Team to Work With

    Experience Counts

    We’ve accumulated a wealth of knowledge during forty years of production, for thousands of clients, in almost every conceivable business sector! The majority of our team have been working together for more than ten years, and several for more than twenty years. We’ve been in the game long enough to anticipate problems before they happen. Put simply: Our team really knows their stuff.

    The Right Priorities

    We produce broadcast advertising campaigns to a high degree of creativity and professionalism. We make even the smallest of brands appear to be the dominant player in their market. But, we never pitch a concept or produce a commercial that prioritises an artistic vision above potential sales impact. In short: You'll be working with commercially-minded businesspeople, not artistic divas.

    We're In The Know

    We've got a substantial book of contacts in ad agencies, media agencies, and broadcasters. We're a Sky Media Production Partner, and work with Clearcast daily. While others might focus their attention purely on the creative aspects of production, we possess a rounded knowledge of effective advertising. We also publish useful guides and articles for first-time advertisers.

    Surely, no website could be complete without the obligatory client logos? So, here are just a few of the many great brands we've worked with.

    Foodhub logo
    Mission Group Logo