JMS Create Magic for Rubie’s Disney Frozen Dresses
Ice Cold In Thetford | Norwich Production Company JMS Group Shoots Children’s Television Campaign For Rubie’s Range of Disney Frozen Dresses
As if producing cool advertisements for kids simply wasn’t magical enough, we recently cranked-up the magic still further! This Summer we embarked on the production of a tie-in TV commercial for Disney’s Frozen licensed merchandise.
Our friends at Accord Marketing were masterminding a campaign for Rubie’s, the suppliers of magnificent replica costumes for children, in which they wanted two girls to picture themselves not only wearing the costumes, but entering their own imaginary version of Frozen.
Our pre-planning involved set design and build – bright positive colours and furnishings all geared to a pan-European market; sourcing child actors – two lookalikes for Anna and Elsa (requiring over 200 auditions!) and finally a forest, blanketed in snow… in June.
The Elvedon Estate in Thetford provided the perfect forest, the genius set-dressers Snowboy made a sweltering June day look like winter in the Alps, and our two stars (Gabriella) and (Elizabeth) apart from looking so perfectly like their animated heroines, put in hours of work on camera without ever once losing their smiles!
Being vetted at every step by Disney does crank-up the tension somewhat, so it was an immense joy when the production got two thumbs up! It felt like fantasy land. We even broke out the drinks. On ice, naturally.