East Coast Nursery – Video Marketing Campaign
JMS Group Produces Video Marketing Series For The Launch of East Coast Nursery’s Developmental Products at International Toy Fair.
We’ve produced a lot of content for the parent and children’s market (and advertising for children’s television) and we were delighted to work on this new project for East Coast Nursery. The shoot meant having our TV studio invaded by a large gang of cute babies, always a delight. The marketing videos needed to reflect the new brand, be informative and give potential buyers a clear idea of how the products worked and what they looked like in quite a lot of detail.
On-screen graphics gave further explanation that echoed the brochure already being used by the marketing team. We shot nine products with two cameras in one day. We spent a few days editing down all the footage, colour grading and adding in graphics, the project was turned around in just over a week between shoot and delivery.
“The videos were perfect, exactly what we needed to show off to our customers, capturing the essence of play-value of the products. The launch went really well, lots of interest and very well received, and everyone who’s seen the videos has loved them.” – Louise Goulding – Marketing Manager, East Coast Nursery.