Our Family Trust Launch First TV Campaign
Inheritance planning service Our Family Trust launched their first TV campaign with a thirty-second spot produced by Norwich-based commercial production company JMS Group.
For Our Family Trust’s first TV campaign our in-house creative team worked through – and rejected – several creative treatments based on scenarios involving solicitors, people writing wills, distraught grandparents, or houses being repossessed. But that was too much doom and gloom! Instead, the team devised a simple and straightforward strategy to convey the service in its most straightforward terms.
So, we chose to illustrate a grandparent showing concern about the future security of their grandchild by representing family properties as children’s building blocks. Child knocks the house down – worried granny. Child builds house up again – relieved granny. The commercial was filmed in a single day at our Norwich film studio.
As a final clever production detail our production stylist painted the child’s building blocks to match Our Family Trust’s brand colour palette; which made the graphics team happy because it matched their animation – creating a coherent and strong brand identity for the client. Simplicity all around – everyone happy. The advertising campaign ran successfully in several ITV regions for six weeks.