Sequin Art – Kids Commercials For German TV
Norfolk toy manufacturer KSG Toys produce new kids commercials with JMS Group, extending their children’s TV advertising campaign into Europe with RTL Germany.
We’ve had the pleasure of working with KSG on their Sequin Art products for a number of years. During the summer period we are often busy with production of kids commercials airing during the key October half-term and Christmas sales periods.
KSG Toys wanted to up their game for the most recent campaign, so we aimed high and brought to life the ‘Sparkling World of Sequin Art’ with 3D animation. From a living room setting three girls and a mum are transported to a magical world where the Sequin Art creations come to life and interact with their makers!
The commercial consisted of a two day shoot with living room and green screen sets – both of which were built and filmed in JMS’ Norwich cove studio. In post-production Motion Graphics Artist Hugh South set to work bringing to life sequinned dolphins, leopards, butterflies, dinosaurs and even Paddington Bear.
The post-production had to be completed in less than three weeks as the German retailers needed their version broadcast by mid-September. Working in reverse JMS produced the cut-down first, with German end-frame and soundtrack, delivered to Super RTL in Germany.
We then moved straight onto production of six sponsorship bumpers for Sequin Art’s sponsorship of CITV’s ‘Share A Story’ programme over October Half Term. We then moved onto finishing the production of the UK 30-second TV commercial in time for broadcast October Half Term week on several channels including ITV and Nickelodeon. And finally we were back doing a second retailer-tagged version for Germany and a pre-roll for Germany’s Disney Digital. Stephen Ducker, KSG Toys –
“We are absolutely delighted with the results of both TV commercials and the six sponsorship bumpers. You have really pulled out all the stops for us this time… they look great… I am so pleased in fact I am dead chuffed with them.”