JMS Group’s Managing Director, Francesca de Lacey makes a rare appearance in front of the camera as the face of cloth nappy brand Little Lamb.
For more than two years JMS Group Managing Director Francesca de Lacey has been going on about her love of reusable nappies, and her irritation at the lack of information for parents about the many nappy options now available.
JMS was approached by one of the UK’s biggest reusable nappy brands – Little Lamb – to create a series of instructional productions for mums-to-be in a combined Facebook Video and YouTube marketing campaign. The videos promoted the three main types (One Size Pocket, Sized Pocket and Nappy & Wrap), introducing the style, absorbency and fit of cloth nappies.
Already a user and advocate of the Little Lamb brand, Francesca was the perfect choice to front the productions. Filming took place in our Norwich studio over two days – the first filming Francesca’s performance, the second capturing the antics of six ‘cloth bum baby’ models for the title sequences.
A successful video seeding campaign took place among influential bloggers and Facebook Video marketing campaign provided plenty of brand exposure to expectant mums. The videos received several thousand videos within two days of the campaign roll-out.