We’ve produced over 100,000 radio adverts since 1983. Even with such expertise, you’re very likely to pay less for commercial production by dealing directly with us.
We can virtually guarantee that you have already heard radio commercials we have made. Furthermore, we can also be pretty sure that a business within a stone’s-throw of you right now has already reaped the benefits of radio advertising produced by us.
We’ve been creating radio advertising campaigns for businesses, radio stations, and advertising agencies since 1983. During the past three and a half decades we’ve made more than 100,000 radio commercials.
Average UK Radio Advertising Production Costs
What can you get for your money? Have a listen.
Top 10 ways to make your radio commercial wildly effective
- Less is more, be concise, be focussed!
- Simple is always better.
- One idea per commercial.
Too often an advertiser will want to cover all their bases by putting in multiple methods of contact. The result? Confused listeners!
If you want to make it clear to the listener how they should respond to the commercial, then you should just present them with one simple method of response. You want footfall? Focus on your location. You want people to find out more? Keep repeating your web address. You want phone enquiries? Just give your phone number.
You wouldn’t lie to your customers face to face, so why mislead in a commercial? As well as the creative side to radio production there is of course the legal side too. You don’t want something to be interpreted in the wrong way.
Depending on context, use of the words ‘biggest’, ‘exclusive’, ‘best’ will most likely require substantiation to ensure they are true. Make a conscious effort to represent yourself accurately in your commercial.
Advertisers have long used music to help set the tone of their commercials, and evoke the desired response from listeners. Advertising a sale? Then use music with a sense of urgency to excite and motivate your target audience. Advertising a spa? Include a slow, ambient backing track to create a sense of escapism and relaxation. Music can be used to enhance your message, but it can do much more than this. It can convey the things you don’t have time to say.
If you have something interesting to say then people will listen to it. A well-chosen sound effect used in the right way can add a layer of atmosphere, it can generate humour, underline a point or place characters in a scene (saving you precious time having to use the voices to establish the location or situation). Aside from that, a fuller ‘soundscape’ makes a radio commercial sound more engaging and professional to the listener, it suggests the advertiser is a little more sophisticated.
Too often a radio campaign is a hurried affair, a last-minute dash to cram some selling points into a single radio commercial and hope for the best. Successful campaigns think long term.
If you are going to be a regular advertiser then you need to give yourself an on air identity. Build a brand. For continuity you could use the same announcer voice or music on each commercial. Create a strap-line. Use characters. Incorporate a jingle or sonic ident. There are many ways of turning a single commercial into a continuous campaign that continually builds recognition of your brand.