Medical Travel Compared – Insurance Advertising

By 24th August 2015News
Medical Travel Compared, insurance advertising.

JMS Group create first television campaign for travel insurance comparison site Medical Travel Compared.

If you’re under 50 you’ve probably never thought of needing comprehensive holiday travel insurance. But if you’re over 50, with some health issues, it becomes essential to get the right cover at the right price.

JMS Group has produced the first television campaign for, a travel insurance comparison site. Aside from being a rather challenging concept to illustrate, they particularly wanted to avoid the insurance commercial cliché of grey, dreary visuals with a voice-over earnestly imploring you to get cover, or reap the consequences. Nope, wanted quirky and fun!

We set out to create a live-action commercial with a twist – it would use footage shot with models, but ultimately have the look and feel of an animation, which tied-in to the brand imagery on their website. To generate a silhouette effect in post-production, yet still pick out and highlight specific elements in each scene, the performers underwent some unusual costume requirements – including a neon paint and black clothing. A warm, mature voice artist added yet another layer of character to the commercial and really brought our script to life.

If you’re interested in TV commercial production for your brand give us a call on 01603 811855.

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