Little Lamb Nappies Facebook Video Campaign
JMS Group’s Managing Director, Francesca de Lacey makes a rare appearance in front of the camera as the face of cloth nappy brand Little Lamb’s new Facebook video marketing campaign.
For more than two years JMS Group Managing Director Francesca de Lacey has been going on about her love of reusable nappies, and her irritation at the lack of information for parents about the many nappy options now available.
JMS Group was approached by one of the UK’s biggest reusable nappy brands – Little Lamb – to create a series of instructional corporate video productions for mums-to-be in a combined YouTube and Facebook video marketing campaign. The marketing videos promoted the three main types (One Size Pocket, Sized Pocket and Nappy & Wrap), introducing the style, absorbency and fit of cloth nappies.
Already a user and advocate of the Little Lamb brand, Francesca was the perfect choice to host the video. Filming took place in our Norwich film studio over the course of two days – the first day was spent filming Francesca’s performance, and the second capturing the antics of six ‘cloth-bum-baby’ models brought in for the creation of title sequences.
A highly successful video seeding campaign by Little Lamb’s search marketing agency took place among influential mummy bloggers, and a paid Facebook video marketing campaign provided additional exposure of the brand to tens of thousands of expectant mums. The videos received several thousand views, and hundreds of positive likes and comments within just two days of the social campaign’s roll-out.