Foster Care Marketing: ​There is an urgent and ongoing need for foster carers in the UK. The Fostering Network estimates a shortage of some 6,000 to 9,000 fostering families across the country. Both local-government and independent fostering agencies have seen dwindling enquiries from traditional campaign channels - regional press, bus advertising, leaflet drops - and are increasingly moving toward digital foster carer recruitment campaigns - including Google Ads, Facebook Ads, addressable (hyper-targeted) television advertising, and video...

JMS Group | Archive Independent Local Radio Jingles from JMS Group on Vimeo.Most people can hum a jingle they heard twenty… thirty… forty years ago. Some advertising campaigns had such potency they were able to persist as part of the national consciousness for decades; sometimes outliving the very businesses they were advertising.Yet, every year millions of other advertising campaigns successfully serve their purpose, then—to all intents and purposes—cease to exist.So, where does all the old advertising go?Historic ad campaigns often sit...

A fostering campaign for Norfolk County Council   JMS worked with Norfolk County Council Fostering Service to produce an advertising campaign across TV, Radio and Social Media.   The aim was to attract new foster carers to the profession.   With the recent rise in people looking for a change in career due to the current COVID-19 pandemic, combined with an ever increasing demand for foster carers. Norfolk County Council Fostering and Adoption Service wanted to reach as many people as possible that either wanted to make a...

Keith’s been here since 1984! Keith’s experience in the direction of voice sessions and careful honing of radio and television soundtracks is unparalleled. Keith’s productions need no introduction, because you’ve already heard them!   So Keith, you have been with JMS since 1984!  What was the company like when you first joined? The company was very small back then with only 5 main rooms and I have really seen it grow over the years! Back then I was the fifth person to join the small team.   Has JMS changed much since you first...

Tom's been with JMS since 2000. He’s now officially part of the furniture. Tom has completed the production of several thousand TV and video projects. Versed in all aspects of TV advertising production, his eagle-eyes are across all our creative pitches.   How did you end up as Senior Editor at JMS? Nepotism and family connections. But honestly, we’re a family business. I was only a year old when JMS opened its studio for business in 1983. The business is one of my siblings, I’m insanely protective of it. I was fiddling around in the...

You already know video is the lynchpin of social media marketing - No? What? Seriously!? Have you been living under a rock? Go away!   The rest of us can agree on one observation: Video is hands-down THE best online marketing tool; that’s it - end of discussion. Humankind does not need another superficial list of the ‘top ten reasons’ to ‘leverage’ video in social channels. We’re already converts.   Look over anyone’s shoulder on public transport and they’ll be scrolling through some social app and slowing to let videos play....

In 2014 something monumental happened to commercial television. Yet most viewers will not have noticed the seismic shift in what they are viewing. Sky’s boxes, installed in millions of homes around the UK, became dynamic ad servers – giving more than 100 of Sky’s channels the ability to deliver addressable advertising.   In 2019 Channel 4 and Channel 5 also joined Sky’s addressable line-up. Each Sky household began to be shown their own, unique, tailored commercial break. Sky boxes will substitute ads (deposited into their local...