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TV Advertising News and Production Updates from JMS Group

Foodhub and JMS Group Debut Spicy TV Campaign to Gain Notoriety

Takeaway delivery app Foodhub briefed production company JMS Group to create the brand’s first television campaign, and for it to make a big impact. Love it or loathe it, the Foodhub TV advert ‘Hot Meals in Your Area’ hopes to gain notoriety via television and social media.Foodhub is a challenger in the food-tech industry providing online food ordering marketplace and EPOS solutions. Despite Foodhub’s scale, its brand recognition to date had been overshadowed by app behemoths Just East, Deliveroo, and Uber Eats. Lacking the budget to bring...

Comparison Site Moneyfacts Launch Debut Television Campaign Targeting Senior Savers

Financial data company Moneyfacts Group has launched the first national television campaign for its consumer-facing price comparison site Moneyfactscompare.co.uk. Moneyfacts Group commissioned Norwich-based TV commercial production agency JMS Group to create a 30-second direct response spot for the price comparison brand's debut.Financial comparison sites have long found that advertising on television is an unrivalled way to build brand awareness in a highly saturated sector. Brand awareness is critical to driving conversion through the...

Frame from moneyfactscompare, financial services advertising campaign.

Fine Watch Club’s Debut TV Campaign Features 64 Year Old Omega Seamaster

Classic collectible watch retailer Fine Watch Club has launched its first television campaign with an emotive 30-second spot featuring an Omega Seamaster manufactured in 1959. Creative direction and production of the campaign was by Norwich TV commercial production company JMS Group.Classic watches are carefully considered purchases that attract savvy buyers with an interest in the provenance and investment potential of collectible high-value watches. Fine Watch Club has a clearly defined buyer profile that enables it to disregard the vast...

Fine Watch Club, first TV classic watch advertisement on Sky.

JMS Group Expand Foster Care Marketing Portfolio With Series of Animated Explainer Videos for BSN Social Care Group

Foster Care Marketing: ​There is an urgent and ongoing need for foster carers in the UK. The Fostering Network estimates a shortage of some 6,000 to 9,000 fostering families across the country. Both local-government and independent fostering agencies have seen dwindling enquiries from traditional campaign channels - regional press, bus advertising, leaflet drops - and are increasingly moving toward digital foster carer recruitment campaigns - including Google Ads, Facebook Ads, addressable (hyper-targeted) television advertising, and video...

Frame from an animated explainer video, part of a foster care marketing campaign for BSN Social Care Group.

JMS Group Donates Jingle Production Archive To History of Advertising Trust

JMS Group | Archive Independent Local Radio Jingles from JMS Group on Vimeo.Most people can hum a jingle they heard twenty… thirty… forty years ago. Some advertising campaigns had such potency they were able to persist as part of the national consciousness for decades; sometimes outliving the very businesses they were advertising.Yet, every year millions of other advertising campaigns successfully serve their purpose, then—to all intents and purposes—cease to exist.So, where does all the old advertising go?Historic ad campaigns often sit...

Revox B77 quarter inch tape recorder playing a reel of local radio jingle production.

Norfolk County Council Fostering Case Study

A fostering campaign for Norfolk County Council   JMS worked with Norfolk County Council Fostering Service to produce an advertising campaign across TV, Radio and Social Media.   The aim was to attract new foster carers to the profession.   With the recent rise in people looking for a change in career due to the current COVID-19 pandemic, combined with an ever increasing demand for foster carers. Norfolk County Council Fostering and Adoption Service wanted to reach as many people as possible that either wanted to make a...

Five Minutes with Keith – Senior Sound Producer at JMS

Keith’s been here since 1984! Keith’s experience in the direction of voice sessions and careful honing of radio and television soundtracks is unparalleled. Keith’s productions need no introduction, because you’ve already heard them!   So Keith, you have been with JMS since 1984!  What was the company like when you first joined? The company was very small back then with only 5 main rooms and I have really seen it grow over the years! Back then I was the fifth person to join the small team.   Has JMS changed much since you first...

Five Minutes with Tom – Production Director of JMS Group

Tom's been with JMS since 2000. He’s now officially part of the furniture. Tom has completed the production of several thousand TV and video projects. Versed in all aspects of TV advertising production, his eagle-eyes are across all our creative pitches.   How did you end up as Production Director of JMS? Nepotism and family connections. But honestly, we’re a family business. I was only a year old when JMS opened its studio for business in 1983. The business is one of my siblings, I’m insanely protective of it. I was fiddling around...

Tom Vaughan-Mountford, JMS Group

Are Your Social Videos Relevant, or Just Noise?

You already know video is the lynchpin of social media marketing - No? What? Seriously!? Have you been living under a rock? Go away!   The rest of us can agree on one observation: Video is hands-down THE best online marketing tool; that’s it - end of discussion. Humankind does not need another superficial list of the ‘top ten reasons’ to ‘leverage’ video in social channels. We’re already converts.   Look over anyone’s shoulder on public transport and they’ll be scrolling through some social app and slowing to let videos play....

Five Years of AdSmart from Sky

In 2014 something monumental happened to commercial television. Yet most viewers will not have noticed the seismic shift in what they are viewing. Sky’s boxes, installed in millions of homes around the UK, became dynamic ad servers – giving more than 100 of Sky’s channels the ability to deliver addressable advertising.   In 2019 Channel 4 and Channel 5 also joined Sky’s addressable line-up. Each Sky household began to be shown their own, unique, tailored commercial break. Sky boxes will substitute ads (deposited into their local...

Addressable TV advertising from Sky Media

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