Open Your Eyes To Canada – Travel Advertising

By 14th January 2016News
Open Your Eyes To Canada - Travel Advertising

Canadian Affair: The Eyes Have It

Our latest travel advertising creative for Canadian Affair called for some optician-grade close-ups of eyes. Creative agency Accord coined the strapline ‘Open Your Eyes To Canada’ which they asked us to illustrate by giving the impression that the potential holidaymaker was not just seeing exciting images but absorbing them with their eyes. This would involve keying the images ‘into’ each eye in post, and much argument took place here about whether the image seen in the eye would be the reverse of what was being viewed. Everyone agreed it was less confusing (if incorrect!) to run it the right way round. We also decided the varied colouring of the assorted stock-shots would blend more smoothly if we shot a different colour eye to suit the hue of each piece of stock footage. So it was a long day of big close-ups – and of resisting the urge to say ‘can you read the bottom line for me please?…!

If your destination could benefit from television travel advertising, get in touch with us on 01603 811855 – or just fill in the form below and we’ll get right back to you. You can also download the JMS Guide To TV Advertising (300 downloads) .

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