A series of instructional productions for mums-to-be in a combined Facebook and YouTube video marketing campaign. The videos promoted the three main types (One Size Pocket, Sized Pocket and Nappy & Wrap), introducing the style, absorbency and fit of cloth nappies. Filming took place in our Norwich studio over two days. A successful video seeding campaign took place among influential bloggers and Facebook Video marketing campaign provided plenty of brand exposure to expectant mums. The videos received several thousand videos within two days of the campaign roll-out.