Rubies Disney Frozen Dresses – Commercial created by Norwich TV production company, JMS Group.
Our friends at Accord were masterminding a campaign for Rubies, the suppliers of magnificent replica costumes for children, in which they wanted 2 girls to picture themselves not only wearing the costumes, but entering their own imaginary version of Frozen! Our pre-planning involved set design and build; sourcing child actors – two lookalikes for the main characters Anna and Elsa – and finally a forest, blanketed in snow (in June).
Being vetted at every step by both Accord and Disney does crank-up the tension somewhat, so it was an immense joy when the production got two thumbs up! It felt like fantasy land.