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Ocado Instagram | Animated Summer Instagram Stories

We produced a series of animated Instagram Stories for the Ocado Instagram feed. The series of Summer-themed dynamic animations appear to have been shot as live-action footage, yet all were created entirely from Ocado’s existing isolated product and seasonal packshot photography. To each of the videos we added a very detailed bespoke soundscape with carefully selected sound effects and appropriate music. Each of the production elements combined to take this series of Instagram Stories far beyond the routine content Ocado had been previously posting.

Motion graphics and sound design were completed in Adobe After Effects by JMS Group’s experienced producer Tom Vaughan-Mountford. Ocado’s senior marketing team were delighted with the quality of production. Ocado felt we delivered above and beyond their original brief to us. View more examples of our motion graphic production for social media.

JMS Group surpassed all our expectations throughout the entire
creative process, coming up with very diverse and interesting
creative concepts, being very flexible with feedback and turning
around iterations very quickly. They were extremely easy to work
with, and everyone internally was impressed with the finished
assets. The decision to continue working with JMS Group was easy.

Clarence So

Senior Strategy Manager, Ocado.com