What is a video testimonial?
A video testimonial is a short video clip of a customer or client expressing their satisfaction with your product or service. These videos can be used on your website, social media, and other marketing materials. A professionally produced testimonial video can help you build trust, credibility, and social proof for your business in a way that amateur videos cannot quite match.
Why are video testimonials so effective?
Video testimonials can be more effective than written testimonials as the viewer gets to see the person behind the words, this adds immediate social connection and plausibility. A real person talking about their experience to camera simply feels more genuine than a written pull-quote. Video testimonials can generate social proof; the concept that people are more likely to do something if they see other people similar to themselves getting positive results from the same action. You can view an example of a truly heartwarming customer testimonial video production
for our travel operator client, One Traveller.
In addition, brands that share conversational testimonials from their clients and customers are perceived to be more transparent about their customer satisfaction.
Why use a professional to film a video testimonial?
Sure, it’s possible to ask clients to send a phone video of themselves talking about their experiences, but a professional testimonial video production
always looks more legitimate. With a professionally produced video the audio will be on-point, the lighting will be flattering, and the video will demonstrate that the brand has put in the extra effort to go visit their satisfied clients and capture the testimonial properly. Well-shot testimonials reinforce a brand’s attention to detail. Additionally, getting a professional to shoot a testimonial makes it easier for time-pressured clients to participate; they don’t need to prepare any equipment or lighting to film it themselves, they just need to show up and speak.