Jean Patrique ‘Whatever!’ | DRTV Advert
Direct Response TV Campaign for Mail-Order Cookware
Agency Lavery Rowe and DRTV production company JMS Group paired up yet again to produce this clean and simple DRTV advert for Jean Patrique’s versatile ‘Whatever Pan’. The direct response campaign aired on Channel 4, Discovery Networks, and UKTV Food.
The commercial was produced using a mix of client-supplied footage from their social media campaigns, and stock video footage to build a narrative. The relatively low DRTV production costs and savvy media-buying to reach viewers with an interest in home cooking allowed client Jean Patrique to achieve an excellent ROI for the campaign.
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