Radio commercials
We get businesses heard
We’ve produced over 100,000 radio adverts since 1983
If you’ve listened to commercial radio at any time in the last four decades, we’re confident you’ve heard our work.
We’ve a rich history helping businesses reach local and national radio listeners.
We’ve created over 50,000 hours of adverts that have had listeners humming along and actively choosing our client’s products and services.
We can deliver every element, from carefully coming up with effective concepts to recording the perfect advert.
Explore more of our radio work
Why choose JMS for radio advertising?
Few production companies can boast our experience creating over 100,000 effective radio commercials since 1983.
UK commercial radio attracts more than 35 million listeners each week (RAJAR, 2018) With the growing number of DAB and online digital stations, accessing specific audiences has never been easier.
With complete in-house creative and production facilities, we produce radio commercials which pack a punch. When an opportunity arises, we can even create adverts in under 24 hours.
From developing an initial idea to sending the final audio to the broadcaster, we can deliver every element and make the whole process quick, smooth and cost-effective.
A single radio commercial can cost from as little as £185 + vat
How do we create the perfect radio commercial?
Scriptwriting
With just a few seconds to communicate your message, the script has to be right
Voice casting
Fun, warm, authoritative – the right voice makes the difference. We’ve recorded the UK’s best known
Music & effects
Clearance & delivery
Advertising rules can be complex, so we steer everything though clearance to broadcasting
The Ultimate Team for Radio Commercial Production
Experience Counts
We’ve acquired an enormous wealth of knowledge during forty years of radio commercial production. Established in 1983 – as John Mountford Studios – the JMS Group is almost as old as the UK’s commercial radio sector itself. We were pioneers of the modern radio commercial production process. We were using ISDN for recording remote voiceover studio sessions and the delivery of finished ads to stations as early as 1988. Several years ago we passed the milestone of 100,000 ads produced, arguably making us one of the most experienced radio commercial production companies in the UK.
Built For Efficiency
When JMS began, there were only two ways to get a radio commercial to a station: Royal Mail Special Delivery, or a courier with a fast car! Our deadlines were fixed to the immovable time of the last mail collection, or the daily 4.30PM arrival of ‘Graham The Taxi’. We optimised the radio commercial production process for efficiency, ensuring we were always ready and able to deliver same-day turnaround of radio advertising packages, from taking the client’s brief to mixing the final ad. Forty years later, we still maintain efficient workflows for rapid radio commercial production services.
We’re No Dinosaur
We’re proud be one of the country’s oldest radio commercial production companies, but we take equal pride in remaining forward-looking. Since 1983, the commercial radio sector has transformed beyond recognition and we’ve always stayed ahead of the curve. The traditional local radio advertising campaign is now part of a far wider audio ad landscape. We refer to our productions as ‘radio commercials’, yet the majority of our work is now delivered to listeners’ devices via addressable audio networks such as DAX, or as audio ads on Spotify, Alexa audio ads, or as podcast ad insertions.
Drop the Production Team a Message
With forty years of radio commercial production behind us, and more than 100,000 radio ads produced, it’s a bit difficult to choose which client logos to share!
