01603 811855 info@jms-group.com

Radio commercials

We get businesses heard

We’ve produced over 100,000 radio adverts since 1983

If you’ve listened to commercial radio at any time in the last four decades, we’re confident you’ve heard our work.

We’ve a rich history helping businesses reach local and national radio listeners.
We’ve created over 50,000 hours of adverts that have had listeners humming along and actively choosing our client’s products and services.

We can deliver every element, from carefully coming up with effective concepts to recording the perfect advert.

Explore more of our radio work

Why choose JMS for radio advertising?

Few production companies can boast our experience creating over 100,000 effective radio commercials since 1983.

UK commercial radio attracts more than 35 million listeners each week (RAJAR, 2018) With the growing number of DAB and online digital stations, accessing specific audiences has never been easier.

With complete in-house creative and production facilities, we produce radio commercials which pack a punch. When an opportunity arises, we can even create adverts in under 24 hours.

From developing an initial idea to sending the final audio to the broadcaster, we can deliver every element and make the whole process quick, smooth and cost-effective.

A single radio commercial can cost from as little as £185 + vat

How do we create the perfect radio commercial?

Scriptwriting

With just a few seconds to communicate your message, the script has to be right

Voice casting

Fun, warm, authoritative – the right voice makes the difference. We’ve recorded the UK’s best known

Music & effects

It’s those little jingles and effects that bring an advert to life

Clearance & delivery

Advertising rules can be complex, so we steer everything though clearance to broadcasting

The Ultimate Team for Radio Commercial Production

Experience Counts

We’ve acquired an enormous wealth of knowledge during forty years of radio commercial production. Established in 1983 – as John Mountford Studios – the JMS Group is almost as old as the UK’s commercial radio sector itself. We were pioneers of the modern radio commercial production process. We were using ISDN for recording remote voiceover studio sessions and the delivery of finished ads to stations as early as 1988. Several years ago we passed the milestone of 100,000 ads produced, arguably making us one of the most experienced radio commercial production companies in the UK.

Built For Efficiency

When JMS began, there were only two ways to get a radio commercial to a station: Royal Mail Special Delivery, or a courier with a fast car! Our deadlines were fixed to the immovable time of the last mail collection, or the daily 4.30PM arrival of ‘Graham The Taxi’. We optimised the radio commercial production process for efficiency, ensuring we were always ready and able to deliver same-day turnaround of radio advertising packages, from taking the client’s brief to mixing the final ad. Forty years later, we still maintain efficient workflows for rapid radio commercial production services.

We’re No Dinosaur

We’re proud be one of the country’s oldest radio commercial production companies, but we take equal pride in remaining forward-looking. Since 1983, the commercial radio sector has transformed beyond recognition and we’ve always stayed ahead of the curve. The traditional local radio advertising campaign is now part of a far wider audio ad landscape. We refer to our productions as ‘radio commercials’, yet the majority of our work is now delivered to listeners’ devices via addressable audio networks such as DAX, or as audio ads on Spotify, Alexa audio ads, or as podcast ad insertions.

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    With forty years of radio commercial production behind us, and more than 100,000 radio ads produced, it’s a bit difficult to choose which client logos to share!

    Disney on Ice Logo
    Norwich Theatre Royal Logo
    Historic Royal Palaces Logo
    WRS Radio Geneva Logo
    Huws Grey Ridgeons Logo
    Chelsea FC Logo
    Radio campaign for Livi, made by radio commercial production company JMS Group.
    Public health radio ads for NHS England produced by radio commercial production company JMS Group.
    Audio ads production for The Jockey Club.
    Radio commercial production for British Army Cadets by JMS Group.